KPC Supports CAN Cancer Campaign
June, 2008

As part of the quest to demonstrate its social responsibility, through supporting various social activities and initiatives that raise health awareness, KPC sponsored the latest Cancer Awareness Nation “CAN” campaign that was launched recently to spread awareness about the role of physical activity in preventing cancer. The advertisement was broadcast at several T.V local stations as well as the local cinemas.
KPC was spurred by its objective to underline that cancer can be prevented by adopting a healthier lifestyle and making right dietary and behavioural choices. The campaign stressed a key fact that a mere daily thirty minute physical sport can minimize the chance of getting cancer. Notably, the American Cancer Society recommends that adults engage in at least 30 minutes of moderate to vigorous physical activity to prevent cancer.